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2026 Week 29: Beauty Brand and Product Launches

Published July 16, 2026
Published July 16, 2026
Not Your Mother's

Recently, fragrance collections have continued to expand across new formulations and demographics. Marc Jacobs unveiled its Daisy Mist line, LAFCO New York introduced its first fine fragrance collection, and Sol de Janeiro entered the men's category with two cologne mists. Meanwhile, collaborations are crossing industries, with innovative launches from Merit and The Ritz-Carlton, Drybar and Stakt, and Kiehl's and Milk Bar. On the product front, Huda Beauty launched a matte mousse formula while expanding the shade range of its lip stains and Urban Decay debuted a staining lip liner. Featuring news from Valentino Beauty, Polite Society, and Loops Beauty, here's what caught our editorial team’s eye this week.

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