This week saw the launch of influencer and barber Victor Fontanez’s new men’s grooming brand BetterDays, while former Haus Labs Creative and Design Director Thuy T. Nguyen introduced An Ori, a fragrance brand that puts a modern spin on the Southeast Asian tradition of herbal inhalers. Meanwhile, beauty and pop culture collaborations showed no signs of slowing down, as Beauty Creations tapped the film Coraline, Scentbird released its second Twilight scent, and Bobbi Brown partnered with The Met museum on a classical art–inspired collection. Featuring launches from Murad, Tarte, and The Ordinary, here’s what caught our editorial team’s attention this week.

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