This week, beauty brands are collaborating across industries, tapping celebrity names, and transforming pop-culture favorites into scents. In fragrance, Onside, the men’s personal and bodycare brand, teamed up with sports stars Jayson Tatum and Jude Bellingham on two signature scents. At the same time, Fine’ry partnered with BookTok-famous novel A Court of Thorns and Roses for a limited-edition collection. Other collaborations include a travel and beauty products collection from celebrity-founded Béis and Rare Beauty, along with Boka’s flavored toothpaste inspired by Olipop’s Pomegranate Sparkle soda. Haircare also saw new additions, with R+Co’s latest conditioner and The Rootist’s first styling product. Featuring news from Le Labo, Killabrush, and The Ordinary, here’s what caught our editorial team’s eye this week.

COLLABORATIONS + LIMITED EDITIONS