Emerging brands like Zaiie and Dose (Of) Derm are blurring the lines between makeup and skincare, combining color cosmetics with skincare benefits. Meanwhile, new skincare brands are taking a more playful approach to everyday routines: Depthi introduced dolphin-shaped eye patches as a lighthearted response to the oversaturation of more clinical lines, while AMNO put a Gen Alpha spin on bodycare with add-on accessories and sparkly packaging. Elsewhere, brands are expanding with new ingredients and formats, including La Roche-Posay’s first bemotrizonol (BEMT)  sunscreen and Korean beauty and wellness brand Rin bringing edible collagen jelly sticks to market. Featuring news from Olive & June, Huda Beauty, and Kylie Cosmetics, here’s what caught BeautyMatter’s attention this week.

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