This week, unexpected new brand founders are making headlines, from high school student Hannah Bruno, whose press-on nail innovation, Nibl, caught the attention of Lashify founder Sahara Lotti, who helped bring the brand to market, to an 80-year-old fashion influencer launching Villa Sabina, inspired by her Italian beauty rituals. Also in nails, Impress relaunched its press-ons with expanded sizing, while ella+mila tapped into anticipation for the latest Hunger Games film with a collection inspired by its world. In K-beauty, Anua and Biodance both introduced PDRN creams, indicating the ingredient-driven trend is still going strong. With launches from Sol de Janeiro, DIBS Beauty, and Covergirl, here’s what caught our editorial team’s attention this week.

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