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2026 Week 9: Beauty Brand and Product Launches

Published February 26, 2026
Published February 26, 2026
Sofie Pavitt

This week, SPF launches took center stage. New mineral-based, skincare-forward formulas arrived from Sofie Pavitt, Oak Essentials, Goldfaden MD, and Bloomeffects, and Peach & Lily also entered the sunscreen category. Meanwhile, Estée Lauder has reformulated its iconic Double Wear Stay-in-Place Foundation, and Burt’s Bees introduces three lip innovations—its first new launches in years. With news from Morphe, La Roche-Posay, and Olaplex, here’s what caught our editorial team’s attention recently.CATEGORIES + COLLECTIONS

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