Key Takeaways:4AM has closed an oversubscribed seed round led by CAVU Consumer PartnersThe brand is launching its hero product, Clean Sheets, in 1,745 Target stores nationwide.The founders with large social followings are themselves a core distribution channel.TikTok native brand 4AM raised an oversubscribed seed round supported by investments from beauty founders.WHO: Founded by college best friends Jade Beguelin, a former Wall Street derivatives trader, and Sabrina Sade, a Georgetown-trained MD, 4AM is reinventing one of mass beauty's most stagnant categories, the facial wipe. Built on the belief that real skincare should fit into real life, 4AM delivers serum-grade formulations engineered for the busiest version of you. Hero product Clean Sheets are credit card–sized, individually wrapped wipes super-soaked in a micellar base and infused with Centella asiatica, calendula, vitamin B5, and glycerin—a single step that functions as cleanser, toner, and treatment. The line also includes Rise Serum, Rest Serum, and Overtime Undereye Masks.Beguelin has built a personal TikTok platform of over 150,000 followers documenting the brand's journey in real time. Sade brings a clinical credibility to the brand and formulations, with her medical degree and an Instagram audience of over 80,000 where she shares dermatology education and behind-the-scenes of product development. The founders are themselves a core distribution channel.WHY: The seed round comes ahead of the brand’s launch of its hero SKU Clean Sheets in 1,745 Target stores.IN THEIR OWN WORDS: "We didn't benchmark Clean Sheets against other wipes," said Sabrina Sade, co-founder of 4AM.