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ALLURED BUSINESS MEDIA ACQUIRES CREATIVE AGE, EXPANDING PRO-BEAUTY REACH

July 17, 2020
July 17, 2020
Jonas Jacobson via Unsplash

Allured Business Media has its sights on the professional beauty industry, acquiring publishing house Creative Age.

WHO: Allured Business Media is a family-owned trade media company founded in 1921 and dedicated to the beauty and flavor industries since 1960 with the purchase of The American Perfumer magazine. Its portfolio of brands includes professional spa publication Skin Inc., fragrance and flavor formulation brand Perfumer & Flavorist, cosmetic business brand Global Cosmetic Industry, and cosmetic science and technology brand Cosmetics & Toiletries, along with events Face & Body, World Perfumery Congress, Beauty Accelerate, and Flavorcon.

Creative Age was founded in 1971 by CEO Deborah Carver. In 1990, Carver redefined Creative Age as a leading media source for the professional beauty industry and launched NAILPRO, followed by DAYSPA, Beauty Launchpad, and MedEsthetics.

IN THEIR OWN WORDS: Allured CEO George Fox noted, “We have a vested interest in all things beauty here at Allured, and this gives us the opportunity to build our breadth in beauty and personal care to include so many more touchpoints in professional spa and salon.”

“We are excited to bring on these highly regarded new brands and expand our reach into the professional salon and spa markets. We look forward to collaborating with Deborah Carver and building on her vision for these brands,” commented Allured President Janet Ludwig.

Deborah Carver said, “I have complete confidence that Allured Business Media is the right home for the Creative Age titles. Allured’s publishing capabilities, expertise in webinars, shows and other digital/​social platforms will provide the titles greater latitude, helping clients succeed in the evolving marketing landscape. I look forward to working with George and Janet to affect the changes they envision.”

DETAILS:

  • Allured Business Media acquires Creative Age. No financial details have been disclosed.
  • Many Creative Age staff will remain after the transition, including editors, sales managers. and CEO Deborah Carver.
  • The acquisition was brokered by John McGovern of Grimes, McGovern & Associates.
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