Key Takeaways:
Amazon is rolling out a new service that delivers essential items in 30 minutes or less.
Amazon Now is available in parts of Seattle, WA, and Philadelphia, PA, marking the company’s latest attempt to make online shopping even easier.
With thousands of items offered, consumers can purchase cosmetics, skincare, haircare, and grooming products, along with groceries, seasonal items, and over-the-counter medicines.
Beauty brands are among those that stand to benefit from this ultrafast system. The added convenience creates more opportunities for impulse purchases and underscores the growing need for on-demand product replenishment.
While Prime members continue to use same-day, overnight, and next-day delivery across the country, Amazon Now comes with a $3.99 delivery fee for Prime members. For non-Prime customers, the fee jumps to $13.99. Additionally, any order under $15 includes a $1.99 small-order fee.
To make 30-minute delivery possible, Amazon is using specialized micro-fulfillment facilities in locations close to consumers’ homes and workplaces to reduce travel distance and streamline the picking, packing, and delivery process.
Customers in areas where Amazon Now is available can find the service by looking for the new “30-Minute Delivery” option in the Amazon app or on the website.
