Amyris is exiting the consumer brand business, shutting down three brands, including Costa Brazil and retailer Onda Beauty. The company filed for Chapter 11 bankruptcy and will sell off the remaining brands.
WHO: Opened in 2014, Onda Beauty was co-founded by Larissa Thompson, Sarah Bryden-Brown, and actress Naomi Watts. It has two stores in Tribeca and Sag Harbor. The retailer offers an assortment of brands that meet its criteria, including a no-list of ingredients 79 items long and guidelines for synthetic ingredients. The locations also have a service component offering facial treatments.
WHY: Amyris plans to return to its roots of developing bio-based materials after shedding its consumer portfolio and restructuring the company's cost structure, capital structure, and liquidity position after exiting bankruptcy proceedings.
DETAILS: