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AMYRIS TO ACQUIRE BEAUTY LABS, TAPPING DIGITAL INNOVATION

April 23, 2021
April 23, 2021
Christopher Gower vis Unsplash

Amyris has agreed to acquire Beauty Labs International Ltd., a leader in AI technology that provides breakthrough connected consumer experiences to the beauty and wellness community.

WHO: Beauty Labs, with bases in both the UK and US, is an independent, employee-owned technology company that pioneers the future of enhanced reality in beauty and wellness. Consumer expectations are rapidly changing, and consumers are looking for brands and products that understand “who” they are and “what” they stand for in a personalized and interactive way. Beauty Labs’ enhanced reality experiences put the customer first, embracing their sense of immediacy, leveraging the familiar, and keeping interactive moments short and assistive.

Amyris is a science and technology leader in the research, development, and production of sustainable ingredients for the Clean Health and Beauty and Flavors & Fragrances markets. Amyris uses an array of exclusive technologies, including state-of-the-art machine learning, robotics, and artificial intelligence. Their portfolio of consumer brands includes Biossance, Pipette, Rose Inc., JVN, Terasana, Costa Brazil, and Ecofabulous.

WHY: Amyris is accelerating its growth and market leadership in clean beauty by adding digital innovation to further enhance the consumer experience of its family of consumer brands. Amyris’ portfolio of brands will utilize Beauty Labs’ leading-edge AI technology to create compelling, personalized, connected consumer experiences and further accelerate the growth of Amyris’ e-commerce revenue.

IN THEIR OWN WORDS: “Our Beauty Labs team is excited to become part of Amyris and to help pioneer the next generation of digital consumer experiences,” said Mark Gerhard, founder of Beauty Labs. “A connected consumer is the future of the beauty and wellness industry, and we are proud to be joining Amyris to bring a new level of sophistication to the consumer experience.”

“Mark has built an incredible team and brings a distinctive mindset and capability to accelerate our revenue growth through deeper connections with our consumers,” commented John Melo, President and CEO of Amyris. “We are building and growing leading clean beauty brands and are committed to an omnichannel strategy of which the digital experience is critical. We partner with some of the world’s leading retailers, and we want the consumer to enjoy their beauty experience where they want it and need it. With a cash balance of $250 million, the strongest ingredients development pipeline in our history, significant acceleration of our revenue growth, and continued progress with our remaining strategic transaction, we continue a track record of industry-leading execution.”

DETAILS:

  • Amyris has agreed to acquire Beauty Labs. The terms of the deal have not been disclosed.
  • &vest, a consumer brand investment and incubation platform, is an investor and operational partner to Beauty Labs, making a $5 million seed investment according to Crunchbase.
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