Andrew Fitzsimons joins the ranks of celebrities and influencers buying back their brands, acquiring his namesake brand from beauty incubator Maesa.WHO: Celebrity hairstylist Andrew Fitzsimons debuted his namesake brand in 2022 with exclusive retail partnerships with Ulta Beauty and Boots. The 26 stock-keeping units provide accessible salon performance with everything priced under $14. Fitzsimons has almost 1 million followers on Instagram, and clients including Khloé Kardashian and Megan Fox, among others.Maesa was founded in 1997 in Paris, expanding to the US in 2007 and becoming a leading global provider of beauty brand incubation and strategic outsourcing across beauty categories through a vertically integrated operation. Bain Capital took a majority stake in the business in 2019. The business has incubated a stable of brands that include Flower Beauty, Kristin Ess, Fine’ry, Hey Humans, Frenshe, Hairitage, TPH, and others. Today, Maesa has offices in Los Angeles, London, Vienna, Dubai, Dongguan (China), and Hong Kong. IN THEIR OWN WORDS: Fitzsimons told WWD, “Over the past few months, I have been in discussions with my partners at Maesa regarding the future of the Andrew Fitzsimons brand. We have reached a mutually beneficial agreement while continuing to deliver on our promise to our loyal customers.”“We are very proud of the foundation we’ve built with the Andrew Fitzsimons brand. After a fantastic launch in the US at Ulta, the brand quickly rolled out successful expansions into UK and Europe,” said Scott Kestenbaum, Chief Growth Officer at Maesa, via email.