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Appointment Booking App Booksy Acquires Kiute

December 10, 2021 BeautyMatter
December 10, 2021
Booksy

Beauty and wellness appointment booking app Booksy is set to expand its presence in the EMEA region via the acquisition of French salon management and booking software Kiute. Booksy announced Scot Gensler as the company's Senior Vice President of Global Partnerships and Corporate Development.

WHO: Booksy was founded by Polish serial entrepreneurs Stefan Batory and Konrad Howard in 2014 with a mission to take the hassle out of scheduling beauty and wellness appointments. Booksy solves the challenges of day-to-day operations for service providers, empowering small business owners across the globe by providing them with the tools they need to successfully run their businesses. Instead of spending time returning missed calls or text messages, service providers can focus on their craft.

WHY: The Kiute buyout marks Booksy's fifth M&A, with the company stating it is actively considering additional M&A and partnership opportunities, “all with an eye towards further solidifying its position as the global market leader.”

IN THEIR OWN WORDS: "We are incredibly excited to expand in France through the acquisition of Kiute," said Stefan Batory, Booksy CEO and co-founder. "The French beauty industry continues to set global standards and Kiute represents the perfect match with Booksy's global leadership position. Kiute has built an incredible reputation in the market and we look forward to accelerating their digitization of the French beauty and wellness industry."

“While digitizing the beauty market in France, we have kept a close eye on local and global competitors," said Ilan Koskas, Kiute CEO and cofounder. "From both a product and growth perspective, we have remained impressed by what Booksy has built and accomplished globally. France is the perfect market for Booksy's product. We see incredible opportunity for our providers, customers, and partners and I am excited for the Kiute team to step up and lead Booksy's expansion in France.”

DETAILS:

  • Kiute has a partner network of nearly 10,000 beauty and wellness salons. Booksy is now the world's largest beauty and wellness booking and business management software provider with this acquisition.
  • Since its launch in 2014, Booksy has expanded to eight global markets—the US, the UK, France, Poland, Spain, Brazil, Mexico, and South Africa—and is the top beauty booking app in each of these regions, with close to 20 million consumers actively booking services through the app. Booksy's largest market is the US, where it is now headquartered.
  • The hiring of Scot Gensler will strengthen Booksy's capabilities in corporate strategy, market intelligence, go-to-market planning, and the execution of partnerships and mergers and acquisitions.
  • In June 2021, Booksy raised a $70 million Series C round led by Cat Rock Capital, with participation from Sprints Capital, OpenOcean, Piton Capital, VNV Global, Enern, Kai Hansen, Zach Coelius, and Manta Ray Ventures. This round brought the total raised by the firm to $119 million.
  • Kiute represents Booksy's fifth M&A, following the acquisitions of Lavito (2018), Go Panache (2020), Versum (2020), and Genbook (2021). The company is actively considering additional M&A and partnership opportunities, all with an eye towards further solidifying its position as the global market leader.
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