Arcade Beauty, a global provider of end-to-end beauty solutions, has acquired Orlandi's TruEssence scented strips business.

WHO: Orlandi is a leading international supplier of over 25 different fragrance and cosmetic sampling solutions to the beauty and consumer products sector and a provider of contract packaging, filling, design, and turnkey manufacturing services for home and air care applications. Orlandi is family owned and operated, with roots dating to 1865. Orlandi is headquartered in Farmingdale, NY, and has operational facilities and laboratories in the United States, France, and Brazil.

Headquartered in NYC, Arcade Beauty pioneered ScentStrip in 1979, which remains the most cost-effective way to deliver a quality rendition of fine fragrance. With over a century of expertise and continuous investment in innovation, Arcade provides strategic, custom retail, and sampling solutions through 30 technologies in its product portfolio and a global footprint operating 12 facilities worldwide.

IN THEIR OWN WORDS: "We are excited that we were able to come to this arrangement with Orlandi," said Jorge Garcia, Arcade Beauty's Executive Vice President and CFO. "This acquisition creates a necessary synergy that will protect this category for our customer base in the years to come."

"We see this as a win-win for Orlandi, our customers, and the beauty industry as a whole," said Sven Dobler, CEO of Orlandi. Adding, "this transaction corrects a significant overcapacity in the entire industry supply chain for scented strips."

"Divesting the TruEssence product line is a strategic realignment that will increase Orlandi's focus and investments in our other sampling technologies and scented retail product lines," said Orlandi's Senior Vice President, Per Dobler.

"Discovery Drive is a key asset in this acquisition, and its addition to Arcade Beauty's portfolio enhances our ability to optimize operations for our customers while providing an excellent location for continued innovation and operational excellence," said Carl Allain, President and CEO of Arcade Beauty. "The facility is ideally situated to support Arcade Beauty's strategic objectives." 

DETAILS:

• The transaction includes the acquisition of laboratory and slurry production equipment and the related intellectual property of TruEssence. 
• As a result of the deal, on January 1, 2024, Orlandi will be exiting the category of scented strips and its TruEssence product line while maintaining its other sampling product offerings.
• Simultaneously, Arcade Beauty has entered into a strategic lease agreement for the Discovery Drive facility in Chattanooga, TN, to consolidate and relocate its existing laboratory and slurry production processes supporting Arcade Beauty's scented strips and label technologies.