Butter London, backed by Encore Consumer Capital since 2014, has been acquired by Astral Brands. While the brand is best known for its nail polish line, it branched into makeup around three years ago. The addition of Butter London to the Astral portfolio of complementary brands gives the privately held corporation a total of four high-growth prestige makeup and skincare brands.
WHO: Butter London, founded in 2005, is a prestige beauty brand well-known for its nail polish collection. The business also sells makeup, including lip and eye products, as well as blush and bronzer. Butter’s products are sold online through its own site, on Amazon Luxury, and at Ulta Beauty, Kohl’s, and Nordstrom.
Astral Brands has established itself as a leading authority in natural and plant-based skincare and color cosmetics. The company is based in Atlanta, Georgia, and operates its multi-brand, multi-channel product strategy through its portfolio of distinctive brands. The portfolio consists of industry-leading complexion brand PÜR The Complexion Authority, professional skincare brand COSMEDIX, and direct-to-consumer social-selling brand Aloette.
WHY: The acquisition of Butter London is expected to strengthen Astral’s global leadership position in performance-based prestige cosmetics by adding reach in the nail category and widening the Astral portfolio of innovative, good-for-your-skin makeup and skincare offerings—an Astral Brands, Inc. corporate priority.
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