Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About

Australian Haircare Brand BondiBoost Acquired by Gauge Capital

Published April 11, 2022
Published April 11, 2022

Dallas-based private equity firm Gauge Capital acquired Australia-based haircare brand BondiBoost.

WHO: Launched in 2018, BondiBoost is an Australian-made professional haircare brand developed based on consumer research to address hair quality, including its thickness, volume, and scalp flakiness. Each formula contains essential oils and organic antioxidants that effectively cleanse each strand while treating the scalp to maximize strength and length and reduce breakage. BondiBoost is sold on its website and at Ulta Beauty and also participates in the latter's partnership with Target.

IN THEIR OWN WORDS: BondiBoost Global President Brian Orr told WWD, "We began in Australia, where we have a great business, but I still think there's room to grow in North America," he said. "The team has already defined the roadmap. They've built customer engagement and advocacy in such a short amount of time. If you go online, there are more than 20,000 customers giving BondiBoost a five-star rating on our products."


  • Gauge Capital acquired Australia-based haircare brand BondiBoost for an undisclosed sum. 
  • WWD reported industry sources said the brand reached $80 million in sales last year.
  • In the US market the brand is sold on its website and at Ulta Beauty. 
  • The brand will remain headquartered in Australia.

2 Article(s) Remaining

Subscribe today for full access