Key Takeaways:So Good So You is a fast-growing functional wellness brand best known for its category-leading refrigerated wellness shots.Bansk Group takes a majority stake in So Good So You, with Prelude Growth Partners exiting its minority investment.The investment deepens Bansk’s exposure to the high-growth consumer health and food-as-medicine segment.Private investment firm Bansk Group takes a majority stake in functional wellness brand So Good So You.WHO: So Good So You was founded in 2014 by husband-and-wife team Rita Katona and Eric Hall with the mission of making wellness simple, accessible, and effective. So Good So You has established itself as a pioneer and the category leader in the rapidly growing wellness shots category, blending organic cold-pressed fruits and vegetable juices with functional ingredients like probiotics, vitamins, and adaptogens to create bold, fruit-forward wellness shots. The brand offers a broad portfolio designed to support a range of everyday wellness needs, including immunity, energy, digestion, and mood. A proud B Corp, the company produces its shots in Minneapolis at its own certified zero-waste facility powered 100% by renewable energy, and operates with a commitment to supporting the health of both people and planet. The brand is available at retailers nationwide and recently launched a line of sparkling energy drinks nationally with Target.Founded in 2019, Bansk Group is a New York–based private investment firm focused on investing in and building distinctive consumer brands.