Entering the US last year with its first barbershop in New York, the Italian barbershop chain secured capital to fuel further growth in the market.WHO: Barberino's was launched in 2015 by Michele Callegari and Niccolò Bencini. The Made in Italy barbershops are rooted in tradition, transforming the barber’s chair into a wellness experience innovating the world of men’s beauty. Services offered range from 15-minute treatments to one-hour sessions, with prices ranging from $45 to $160. The concept has 16 shops in Italy, including Milan, Rome, Turin, Bologna, and others. Last year Barberino's entered the US with a shop in Manhattan. Barberino's also has a range of 30 products across grooming, skincare, razors, and accessories.WHY: The plan is to reach about 15 flagships across key American cities before scaling up the business model in other markets. The company signed a lease for a location in Rockefeller Center, which will followed by one in Grand Central Station. Barberino’s will also use the capital to invest in strengthening its e-commerce platform and wholesale distribution in the US.IN THEIR OWN WORDS: “The funding round confirms that Barberino’s is not just a brand but an international platform capable of attracting top-tier talent and capital in both Italy and the US,” Michele Callegari, Chief Executive Officer of Barberino’s, told WWD.He continued, “The addition of an investor of Thomas Saujet’s caliber is a crucial strategic milestone for us: his deep expertise in the luxury world will bring big value in further elevating the brand.