Beauty Group London pivots its business model from licensing to brand ownership with an investment in the self-tanning brand Self Glow by James Read.WHO: James Read is the UK's celebrity self-tanning expert, earning him an international reputation as the go-to for a golden glow. Launching his eponymous self-tanning brand more than a decade ago, he took a different approach to Self Glow, starting with skincare and giving customers the ability to control the intensity of the color. The range consists of Dusk to Dawn Overnight Tan Facial, Break of Dawn Rejuvenating Glow Mask, and serum and tinted tan drops. The brand will launch exclusively at SpaceNK, followed by Selfridges, Harvey Nichols, Mecca, and smaller beauty retailers in the US. The original namesake brand has been discontinued.Formerly known as Fragrance Group London, a licensed business model primarily focused on celebrity fragrance, Beauty Group London has changed names and pivoted to brand ownership. Backed by a Scottish family fund, the group will make majority or minority investments and is open to joint ventures with founders.WHY: The group has retail, sourcing, and manufacturing expertise in place to help founders, and Chief Executive Officer Hanna Coonagh has 25 years of experience running factories. The group saw plug-and-play opportunity.IN THEIR OWN WORDS: Chief Executive Officer Hanna Coonagh said of Read to WWD, “He’s created a new category of product. His brief started from a skincare perspective, and his products can replace, or fit into, a person’s normal skincare regime. He’s also focused on sustainability, unlike other tanning brands.