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BEAUTY INCUBATOR BEACH HOUSE RAISES “SUBSTANTIAL” SERIES A

August 17, 2020
August 17, 2020
Beach House

Beach House Group has raised “a substantial amount of capital” in Series A funding from Monogram Capital Partners as reported by WWD.

WHO: A disruptive force of innovation in the beauty and lifestyle space, Beach House Group is a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. With expertise spanning brand and product development, to design and procurement services, the company, co-founded by Shaun Neff and PJ Brice in 2016, searches for white space in the marketplace and develops brands that specifically fill that gap. Beach House Group is the force behind 2019’s breakthrough emerging brands: BÉIS, Cleen, award-winning florence by mills, Moon, and Pattern by Tracee Ellis Ross.

Headquartered in Los Angeles, CA, and founded in 2014, Monogram Capital Partners has approximately $300 million in equity capital under management and focuses exclusively on investing in emerging consumer brands. The firm seeks opportunities to partner with founders and strong management teams of category-leading brands to help foster their strategic expansion into new product innovation and to reach customers across new channels/geographies.

IN THEIR OWN WORDS: “I see us now with this partnership with Monogram having the resources necessary to optimize the brand portfolio and obviously do more in the future,” Brice said. “And when I say more in the future, that will be very much in the beauty space.”

“We couldn’t be more excited to partner with PJ, Shaun and the rest of the Beach House organization,” Monogram Capital Partners founder and partner Oliver Nordlinger said to WWD. “The six brands they’ve launched in less than two years—a heroic feat in itself—have all found success in the market and are realizing tremendous growth, which simply highlights Beach House’s uncanny ability to identify white space opportunities for new brands and bring them to market on the back of their deep retailer relationships and digital marketing expertise. We’re eager to partner with Beach House to grow and monetize their existing slate of brands as well as launch new brands to market in the months ahead.”

DETAILS:

  • Beach House Group raised “a substantial amount of capital” in a Series A round of funding from Monogram Capital Partners.
  • According to WWD, the company has surpassed its $100 million sales goal and, since the pandemic, their direct-to-consumer business has grown more than 300 percent.
  • The business plans to launch one or two brands a year.
  • According to Crunchbase, the business raised $10 million in November 2019.
  • Financo was the exclusive financial advisor to Beach House Group on investment from Monogram Capital Partners.
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