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October 28, 2018
October 28, 2018
Halo Hair Extensions

Beauty Industry Group (BIG), along with Gauge Capital, has acquired the assets of HaloCouture, the creator of the popular Halo hair extension system.

WHO: Established in 2010, HaloCouture created the Halo hair extension system and has successfully garnered a salon base of more than 5,000 active salons throughout North America.

Salt Lake City-based Beauty Industry Group (BIG) was founded by Logan Woolley in 2004. The company industry leader for professional hair extensions and lash enhancement products, BIG owns multiple brands in the professional hair extension space, as well as companies in the cosmetic and e-commerce world. Their distribution network encompasses more than 1,000 stores, and more than 1,200 DSCs selling its products. BIG also operates businesses in the cosmetics and distribution space.

Gauge Capital, headquartered in Southlake, TX, is a private equity firm that partners with owners, managers, and equity stakeholders of successful middle-market companies to maximize potential. Gauge provides capital, strategic advice, and structural support to established firms with large market potential.

IN THEIR OWN WORDS: “We have long admired the HaloCouture team for what they have accomplished over the past 8 years. From the early days of hand-sewing Halo products in the garage to building a solid salon network of more than 5,000 salons across the country, HaloCouture has been a class act and top-notch competitor,” BIG CEO Derrick Porter said in a statement. “We’re also thrilled to welcome Josh Owens [president of HaloCouture] to the BIG team where he will continue to run the company. I’ve met very few people who have the work ethic and devotion to a mission as does Josh; he will be an amazing partner.”

“HaloCouture has always believed in the salon professional and has sought to create and promote a product that could benefit tens of thousands of hairdressers,” HaloCouture President Josh Owens said in a statement. “Now with our joining the BIG family this effort will be amplified and allow for our products to reach the stylists faster, more efficiently, and at a greater scale than ever before.”


  • Beauty Industry Group (BIG), along with Gauge Capital, acquired the assets of HaloCouture.
  • Transaction details were not released.
  • HaloCouture headquarters will remain in Southern California.
  • Josh Owens, president of HaloCouture, will continue to run the company.

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