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April 26, 2021
April 26, 2021

Odore, the beauty tech start-up working with global brands including Guerlain, Clive Christian, and L’Oréal, has raised $830K to revolutionize beauty marketing.

WHO: Launched in 2018 by university friends Armaan Mehta and Karan Gupta, Odore was originally founded to disrupt the world of beauty samples into a digitized, personalized, and measurable part of a brand’s marketing strategy. The Odore technology will enable physical marketing such as samples and testers to be integrated alongside social media, email, and paid advertising campaigns, as well as offering augmented-reality integration. Following a stint on the L’Oréal Beauty Tech Accelerator in 2018, Odore’s pioneering sampling technology quickly attracted attention from household-name beauty brands across the world.

WHY: Following this funding round, Odore is expanding its technology offering to cover a wider range of beauty marketing needs, enabling clients to launch measurable and tailored digital marketing campaigns that can be run and measured through one centralized dashboard.

IN THEIR OWN WORDS: Armaan Mehta, co-founder at Odore, said, “Since launching in 2018, we’ve developed fantastic relationships with beauty brands across the world, helping them re-write the rules of product sampling and bring it into the digital age. We’re now expanding the support we can provide to these businesses; enabling them to run hyper-personalized marketing campaigns that boost ROI and convert more customers, all from one dashboard.”

Karan Gupta, co-founder at Odore, said, “The beauty market is experiencing huge growth, but customers are increasingly discerning about how and where they buy products. Our technology enables brands to respond to this with tailored, value-add marketing. We’re delighted to be welcoming this esteemed group of investors into the Odore business, allowing us to grow our product and expand our client base.”

Rohallah Ghasemi, investment executive at SFC Capital, said, “Armaan and Karan have already reset the agenda for beauty sampling and we’re excited to see them apply this success to a wider scope of marketing technologies. From Guerlain to L’Oréal, the calibre of brands Odore is already working with is testament to their product, their deep understanding of the CPG industry and its challenges, as well as the talents of the founding team. We’re looking forward to working closely with them as they scale.”


  • Odore raised $830K in new funding. The round was led by SFC Capital and joined by RLC Ventures.
  • The business has seen a 401% increase in revenue over the past 12 months and will use this funding round to expand its engineering team and further improve its end-to-end marketing solutions for beauty and cosmetics brands.

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