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Beauty Tech Start-Up Olura Raises $1 Million Series A

August 27, 2021 BeautyMatter
August 27, 2021

Clean beauty tech brand Olura landed a $1 million Series A investment round of $1 million in August 2021, which it will use towards its go-to market efforts and to build brand awareness.

WHO: Nashville-based Olura is founded by esthetician and former founding partner of Kate Somerville, Kyoko Getz, award-winning beauty tool designer, Shannon Britt, and NYC celebrity plastic surgeon Dr. Shirley Madhere. Olura is a subscription-based skincare system that consists of the Eno, a dual-sided patented device that uses ultrasonic technology and a customizable range of "cleanical" skincare products. Each subscriber will be assigned a skincare specialist to address their evolving needs.

WHY: The capital will be used to fund the brand's go-to-market efforts and build brand awareness.

IN THEIR OWN WORDS: Co-founder Dr. Shirley Madhere says, "During the global shutdown it became woefully clear to me that as an advocate for microcurrent, microdermabrasion, and infusion technologies, it was important to figure out how to offer something that would help people benefit from these therapies via DIY."


  • Olura raised a $1 million Series A. Bill and Jeffrey Smith, founders of Shipt, who sold their grocery delivery service for $550 million to Target in 2019, led the round, with participation by local Nashville investors Tina Hodges, Max Speyer, and Patrick Conroy.

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