London-based Yuv is setting the stage to disrupt professional hair color, breaking a record for both the most money offered and the highest valuation in Dragon Den's 22-season history.WHO: Founded in 2023 by Francisco Gimenez, Yuv aims to transform the professional hair color industry through a combination of patented hardware, AI-driven software, and sustainable, refillable packaging. Its flagship product is a smart, cartridge-based hair color system designed for salons and freelance professionals. The system automates precise color formulation and dispensing, aiming to reduce waste, improve consistency, and enhance creativity.IN THEIR OWN WORDS: Gimenez said of the outcome, "This is an important milestone for Yuv. We’re excited to have the support of Steven and Sara as we continue our mission to bring smarter, more sustainable solutions to the hair colour industry."DETAILS:Gimenez received offers from five of the six Dragon's Den investors. He accepted a joint offer from Steven Bartlett and Sara Davies for a £500,000 investment for 2% equity, which valued Yuv at £25 million.The investment was part of a larger fundraising effort of £4 million, which at the time of recording and before the Dragons’ backing was three-quarters completedThe business is set to turn over £1 million this year and is targeting £6 million next year.