The BeautyHealth Company, parent entity of The HydraFacial Company, is expanding its global footprint with the pending or completed acquisitions of four international third-party distributors for HydraFacial.
WHO: HydraFacial has a 23-year history. The company's HydraFacial system offers an effective, experiential, noninvasive, and accessible skin treatment experience. HydraFacial's innovative signature treatment utilizes a delivery system to provide, within approximately 30 minutes, a three-step experience to cleanse, extract, and hydrate skin, offering an immediate outcome and an instantly gratifying glow. Treatments can be further customized to address individual skin concerns and needs with the use of a variety of specific booster serums.
WHY: The acquisitions and continued investment in scaling international markets represent HydraFacial's focus and execution on its key global expansion initiative. The company has also experienced a continued strong trend in global consumer engagement and demand, as experienced at its recent pop-ups and expos in Dubai, London, and Shanghai, which further validates its global direct marketing initiatives.
IN THEIR OWN WORDS: "As we continue to bring BeautyHealth to the masses, we are thrilled to convert four of our valued distributors, with whom we've built great relationships, into direct management," said Clint Carnell, CEO of BeautyHealth. "This direct model approach brings us closer to both our providers and our consumers around the world, leading to more opportunities for direct engagement and creative experiences that drive brand awareness. We have seen the successful testing case with our earlier acquisition of a former distributor in the UK and plan to continue to build on our scaling and marketing capability globally."
- Beauty Health Co. has acquired or agreed to acquire four global distributors of its HydraFacial unit in Germany, Australia, France, and Mexico.
- The total purchase price for the transactions is $35 million, consisting of $28 million in cash and $7 million in stock. The company will also be required to issue up to 7.5 million shares to former owners of HydraFacial.
- The acquisitions are expected to be immediately accretive to the company's EPS.
- In January of 2021 HydraFacial and Vesper Healthcare merged, making HydraFacial a public company in a $1.1 billion deal.
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