Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About

Love Is in the Air: Beauty's 2024 Valentine's Launches

Published February 11, 2024
Published February 11, 2024

In the spirit of love and glamor, the beauty industry has presented an array of captivating product launches for Valentine's Day 2024. This year, romantic love is not the only focal point, with drops from Lottie London and Lush shining a light on platonic relationships. From MAC Cosmetics' chrome heart-scaled eyeshadow palette to Laneige's chocolate fondue-inspired lip launches, BeautyMatter outlines the holiday's notable releases:

Benefit Cosmetics x Fresh Sends: Benefit Cosmetics presents a limited edition Valentine's Day mailer ($82) in collaboration with florist Fresh Sends, featuring their cult-favorite rose-tinted lip and cheek stain, Benetint. The offering includes a custom Valentine's Day Edition of "The Fresh Times," a newspaper print that wraps the bouquet, featuring illustrations of hearts, sweet treats, and all things Valentine, adorned with a satin pink bow.

Laneige: The Korean skincare brand is celebrating Valentine's Day with the Berries' N Choco Kisses Set ($26), which contains the best-selling Berry Lip Glowy Balm and limited-edition Chocolate Lip Sleeping Mask. The set was created to replicate the popular Valentine's snack of chocolate-covered strawberries, leaving the lips tasting sweet and hydrated.

Lottie London: Accompanied by a podcast focusing on Gen Z dating advice, Lottie London launched a four-piece Valentine's collection. Blush Bestie PH Colour Changing Blush Stick ($7.98) is a yellow heart-shaped chubby stick inspired by the yellow heart emoji that represents love in friendship.  Stick To It Nail Stickers in Lots of Love ($6.98) includes over 200 Valentine-inspired nail art stickers, such as hearts, lipsticks, sparkles, and flowers. Twisted Heart Duo Heart Lip Tint & Gloss ($7.98) includes a clear lip gloss and deep rose tint, which can also be used on the cheeks, infused with hyaluronic acid and argan oil to boost hydration levels and leave the skin looking fuller and plumper. Frosted Heart Multi Shade Highlighter ($10.98) is a heart-shaped multicompact highlighter and bronzer that illuminates and sculpts the skin with shades including glowing gold, popping pink, and beautiful bronze.

Charlotte Tilbury: The beauty veteran has added ten new shades of pinks and reds to the Hollywood Beauty Icon K.I.S.S.I.N.G Lipsticks, just in time for Valentine's Day. Pink shades Icon Baby, a nude rose; Candy Chic, a candyfloss pink; Carpet Pink, a pastel pink; Rose to Fame, a mauve-rose pink; and '90s Pink, a '90s it-girl inspired rose shade, are available in a sheer satin finish. Red shades Mark of a Kiss, a muted red; Fame Flame, a chili red; Hollywood Vixen, a bright red; Pizzaz, a blue-red; and Cinematic Red, a bold cherry red, are available in a matte velvet finish.

MAC Cosmetics: Often one to produce visually pleasing holiday-themed launches, MAC Cosmetics has debuted the Lovestruck Luck collection. The assortment of products includes a six-shade, warm-toned eyeshadow palette; three limited-edition lip colors in Dirty Peach Nude, Deep Red, and Warm Brick; and three limited-edition powder blushes in Warm Champagne, Peach, and Warm Burgundy, as well as a liquid highlighter, mascara, and clear face powder. Each product is decorated with chrome ruby-red heart scale packaging.

Lush: The cult beauty brand has launched an impressive 34 products for Valentine's Day 2024. The roster of offerings includes 31 new items and three previously launched knot-wrap SKUs. The collection boasts six new bath bombs ($6.50-$18) and two bubble bars ($8-$14) with themes ranging from love letters to Big Squeeze bestie hugs, as well as four soaps ($5-$9) infused with fresh strawberries for antioxidant benefits. Several other popular products also got a Valentine's Day upgrade with the launch of the Crush Lip Butter ($6) and Sweet Talk Lip Scrub ($7), Jasmine Cream Lush Melt ($6.50), and Queen of Hearts Lush Melt ($6.50). The drop also includes two scent introductions: New Romantics Perfume ($30) with notes of citrus, spice, and almonds, and Goodnight Sweetheart Pillow Spray ($12) with a delicate floral scent said to improve sleep quality. Select products are paired together and available in sets, including the I'm Yours Gift Set ($17), With Love Gift Set ($31), BFF Gift Set ($46), and Lots of Love Gift Set ($76).

Color Pop: The Lost in Love Collection features many Valentine's inspired products, all packaged in red and white heart-filled materials. The collection stocks a Heart Shaped Blending Sponge ($8) and Sparks Glitter Gel ($10), which is an electric pink glitter paste, as well as One Kiss Ultra Glossy Lip Gloss ($9) infused with hyaluronic acid, plum Kadaku, sweet cherry oil, yuzu, and Japanese sumac for a nourished pout. 4ever Valentine Jelly Much Shadow ($9) is a pink champagne jelly glitter pigment. Lost in Love Eye Palette ($18) includes 12 pinks, reds, and corals in matte, metallic, and pearlescent glitter finishes; and Lip and Cheek Balm ($12), a hydrating, multiuse lip and cheek balm that melts into skin for a wash of buildable, dewy color.


2 Article(s) Remaining

Subscribe today for full access