Beauty’s recent pop-ups innovatively blended entertainment, education, and community. From Cécred’s touring salon experience to Elemis’ Marine Cream F1 car, brands are tapping into key themes shaping the beauty landscape, from storytelling-led design to interactive product discovery and science-driven transparency. Across cities and categories, brands including K18, Rare Beauty, and The Ordinary have used experiential strategies to turn consumers into participants and brand fans into loyalists. BeautyMatter rounds up the latest pop-ups worth noting.