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Beiersdorf to Acquire Chantecaille Beauté

December 27, 2021 BeautyMatter
December 27, 2021
Chantecaille Beauté

Beiersdorf entered into a definitive agreement to acquire Chantecaille Beauté in a transaction that values the business between $590 million and $690 million.

WHO: Chantecaille Beauté was founded by Sylvie Chantecaille in 1997. An early evangelist for botanicals, Chantecaille harnessed the anti-aging power of flowers to build a luxury beauty company that prioritizes protecting nature. The brand offers innovative skincare, fragrance, and cosmetics products based on botanical ingredients combining efficacious formulas with a strong focus on sustainability and philanthropy.

Beiersdorf AG is a leading provider of innovative, high-quality skincare products and has over 135 years of experience in this market segment. Its product portfolio comprises strong, international leading skin and body care brands including Nivea, Eucerin, Hansaplast/Elastoplast, La Prairie, Labello, Aquaphor, Florena, 8×4, Hidrofugal, atrix, SLEK, and Maestro.

WHY: The deal complements Beiersdorf's position in the premium skincare segment and will help accelerate growth in North American and Asian markets, in line with its C.A.R.E + business strategy to pursue a multiyear investment program focusing on competitive, sustainable growth.

IN THEIR OWN WORDS: Vincent Warnery, Chief Executive Officer of Beiersdorf, said: "Through the acquisition of Chantecaille, we are bolstering our portfolio in prestige beauty and strengthening our position, especially in the United States, China and Korea, which is a priority of our C.A.R.E.+ strategy.”

“We are pleased to welcome Chantecaille and its dedicated team to the Beiersdorf family. With its strong philanthropic approach, Chantecaille is a clarion voice for global environmental concerns and supports conservation efforts around the world that are in line with Beiersdorf's sustainability agenda Care Beyond Skin.”

Sylvie Chantecaille, Chief Executive and founder of Chantecaille, added: "We looked very carefully for a great steward that could help take Chantecaille to the next level and continue to further Chantecaille's acceleration as a leader in natural beauty. The fact that Beiersdorf shares the same core values made them an ideal choice."

DETAILS:

  • Beiersdorf to acquire Chantecaille in a deal that values the business between $590 million and $690 million.
  • Chantecaille is expected to generate more than $100 million in sales in 2021.
  • Chantecaille will operate as a stand-alone business within Beiersdorf while accessing the company's infrastructure.
  • In May 2021, Beiersdorf invested in a start-up with Belgian co-investor 9.5 Ventures to launch a new personalized skincare brand, Routinely.
  • In 2019, Beiersdorf acquired a significant stake in Seoul-based Lycl Inc., becoming the second-largest shareholder of the rapidly growing skincare and tech start-up.
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