Beiersdorf entered into a definitive agreement to acquire Chantecaille Beauté in a transaction that values the business between $590 million and $690 million.
WHO: Chantecaille Beauté was founded by Sylvie Chantecaille in 1997. An early evangelist for botanicals, Chantecaille harnessed the anti-aging power of flowers to build a luxury beauty company that prioritizes protecting nature. The brand offers innovative skincare, fragrance, and cosmetics products based on botanical ingredients combining efficacious formulas with a strong focus on sustainability and philanthropy.
Beiersdorf AG is a leading provider of innovative, high-quality skincare products and has over 135 years of experience in this market segment. Its product portfolio comprises strong, international leading skin and body care brands including Nivea, Eucerin, Hansaplast/Elastoplast, La Prairie, Labello, Aquaphor, Florena, 8×4, Hidrofugal, atrix, SLEK, and Maestro.
WHY: The deal complements Beiersdorf's position in the premium skincare segment and will help accelerate growth in North American and Asian markets, in line with its C.A.R.E + business strategy to pursue a multiyear investment program focusing on competitive, sustainable growth.
IN THEIR OWN WORDS: Vincent Warnery, Chief Executive Officer of Beiersdorf, said: "Through the acquisition of Chantecaille, we are bolstering our portfolio in prestige beauty and strengthening our position, especially in the United States, China and Korea, which is a priority of our C.A.R.E.+ strategy.”
“We are pleased to welcome Chantecaille and its dedicated team to the Beiersdorf family. With its strong philanthropic approach, Chantecaille is a clarion voice for global environmental concerns and supports conservation efforts around the world that are in line with Beiersdorf's sustainability agenda Care Beyond Skin.”
Sylvie Chantecaille, Chief Executive and founder of Chantecaille, added: "We looked very carefully for a great steward that could help take Chantecaille to the next level and continue to further Chantecaille's acceleration as a leader in natural beauty. The fact that Beiersdorf shares the same core values made them an ideal choice."
TRIBE DYNAMICS EMV: The botanical-based cosmetics and skincare brand accrued $4.4MM EMV in Q4, experiencing a mild 8% quarter-over-quarter decline. Chantecaille’s impressive $7.6K EMV per influencer average proved a 4% QoQ uptick, which partially offset the 11% QoQ contraction of its content creator community. While influencers who were new to the brand in Q4 failed to make up for dampened EMV contributions among Q3 content creators who dropped off in the subsequent quarter, Chantecaille advocates who posted in both time periods held steady QoQ, delivering $3.7MM EMV in both Q3 and Q4. Top brand fans like Michele Wang (@themichelewang on Instagram) and Makeup Sessions (@makeupsessions) inspired a respective $262.0K and $234.5K EMV in Q4, up from $103.8K and $11.1K in Q3, tagging Chantecaille in numerous makeup looks and product spotlight posts.
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