Beiersdorf AG signed an agreement to acquire the real estate assets of Clinique La Prairie in Montreux, Switzerland. The deal reunites the Beiersdorf-owned prestige skincare brand La Prairie with its birthplace.
WHO: Founded in 1931 by Professor Paul Niehans, a pioneer in longevity, Clinique La Prairie Group has established an international reputation as a world-renowned health destination. Clinique La Prairie combines medical excellence and high-end technology all in one stunning resort in the beautiful Swiss town of Montreux, on the shores of Lake Geneva. Regarded as a leading player in preventative medicine and pioneering the development of a distinctive "Longevity Ecosystem," this innovative network encompasses Health Resorts and Longevity Hubs alongside a specialized platform committed to identifying and advancing cutting-edge technologies within the longevity sector.
Synonymous with luxury, the name La Prairie is also a symbol of innovation, performance, premium service, and Swiss perfection—the purity, precision, and excellence inherent in the country that saw the birth of the brand in 1978. La Prairie strives to satisfy a quest for timeless beauty by combining technological advances with the highest standards, exquisite formulations, and elegant packaging, elevating cosmetics to the level of art.
Beiersdorf AG is a leading provider of innovative, high-quality skincare products and has over 135 years of experience in this market segment. Its product portfolio comprises strong, international leading skin and body care brands including Nivea, Eucerin, Hansaplast/Elastoplast, La Prairie, Labello, Aquaphor, Florena, 8×4, Hidrofugal, atrix, SLEK, Maestro, and Chantecaille Beauté.
WHY: Through the acquisition, the iconic Clinique La Prairie building “La Résidence,” a typical Swiss-style villa on the shores of Lake Léman, which features in the La Prairie brand emblem, becomes part of Beiersdorf Group. La Prairie Group is delighted to be entering a new era of partnership with the Clinique La Prairie Group, global leader in longevity, and both teams are focused on the exciting possibilities that closer collaboration could bring.
IN THEIR OWN WORDS: Patrick Rasquinet, Member of the Beiersdorf Executive Board, expressed his enthusiasm for this latest development, saying, “Through the acquisition, we strengthen our iconic skin care brand La Prairie by reuniting it with its historic birthplace. Clinique La Prairie and La Prairie share a common approach to luxury, longevity, and exclusive client experiences, so we are excited about the possibilities that closer collaboration could open up for us.”
Simone Gibertoni, CEO of Clinique La Prairie Group, shared this enthusiasm, saying, “We very much welcome this acquisition and the possibilities of further collaboration. Clinique La Prairie Group will reinforce its international development plan, strengthening our leadership in the world of health and longevity.”
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