We saw the need to make wellness more accessible and affordable for the consumer. Now more than ever, in a post-COVID world, people are searching for health and wellness solutions that are easy and attainable. For years, self-care and wellness practices were costly and time-consuming, which is inherently uninclusive. While on her own mental health and wellness journey, Ashley discovered that introducing self-care rituals and fragrance into her daily routines greatly influenced her mood—whether it was to keep her grounded and calm or celebrate her confidence and joy. Our collection is consciously formulated with clean ingredients and rooted in the emotional power of scent, so self-care can be as simple as taking a bath or lighting a candle and taking a breath. Being Frenshe is here to make wellness a part of your every day, all at an accessible price.
Founder: Ashley Tisdale
Founded: 2020
Leadership:
2023 Full Year Expected Revenue Range: $20 to 30MM (estimated by industry experts)
Category: Fragrance
Distribution Channel: Mass
Notable Investors: Incubated by Maesa
What are some of your key business initiatives for 2023?
We’re focused on the education of creating simple, everyday wellness rituals first and foremost—reminding everyone of the power of taking a moment for yourself. Our marketing plans focus on creating experiential moments for our community and customers that highlight Ashley’s mission to open the conversation around mental health and share her wellness journey.
What are you most proud of having accomplished?
Creating a new cross-category approach to accessible wellness with simple daily wellness rituals that allow our community to nourish and care for themselves for better well-being, rooted in the emotional power of scent.
What has been the biggest surprise since the brand was founded?
The overwhelming love and support that we have seen from our community. We are blown away by everyone’s excitement and passion surrounding our collection of products and our mission. It just proves that there is a desire and need for these products!
What aspect of your brand DNA fuels your competitive advantage?
The accessibility of our products and our MoodScience Scent Technology infused into our entire collection. Crafted by perfumers, powered by science, designed to enhance your well-being. Our seal is proudly displayed on packaging and merchandising.
Please share your insight on the future of the beauty industry.
We believe fragrance will continue to evolve, and that there will be an overall acceleration of the wellness category. We may begin to see more consumers seeking out the benefits of fragrance in their products.
If you could change one thing in the beauty industry, what would it be?
Ensuring that beauty is always accessible.
