Key Takeaways:'Ôrəbella closed a Series A funding round led by Silas Capital with participation from Celebrands.According to industry estimates, the brand's projected full-year revenue for 2026 is $20-$30 million.It launched Ulta Beauty Middle East where it now holds the #1 fragrance position and entered 500 Douglas doors across 20 countries this past March.BeautyMatter 2026 FUTURE50 brand 'Ôrəbella closed a Series A funding round to fuel growth.WHO: 'Ôrəbella is a skin-loving fragrance collection redefining how we wear scent, blending clean, vegan, alcohol-free parfum with skincare-grade ingredients for a transformative sensorial ritual. Created by Bella Hadid in 2024, 'Ôrəbella is a response to her sensitivities to traditional alcohol-based fragrances and her quest for a high-quality alternative. Motivated by her long-standing love affair with fragrance, Bella began creating her own essential oil blends, growing lavender and distilling oils herself on her family farm. This profound sense of fulfillment ignited her path to establish 'Ôrəbella. The brand is currently sold through Ulta Beauty, Selfridges, Boots, and Douglas.WHY: The fresh capital will fuel international expansion and product development.  IN THEIR OWN WORDS: “Nothing about the way I create ever really changes, that part always stays deeply personal to me,” said Bella Hadid.“'Ôrəbella has always been a true labor of love, something I’ve nurtured slowly, intentionally, and with so much heart. And now, with the right team and partners around me, I feel like I can continue to grow her into everything she was always meant to be.