Key Takeaways:

• Bethenny Frankel acquired a stake in DpHue and joins the C-suite as Chief Brand Officer.
• Frankel and Pohlad were introduced through DpHue’s investor, Prelude Growth Partners.
• Over the last three years, DpHue’s business with Ulta Beauty and Amazon has more than doubled.

Bethenny Frankel acquired an undisclosed ownership stake in DpHue and joined the executive team as Chief Brand Officer to drive marketing and strategic growth.

WHO: Launched in 2011, DpHue was founded by Donna Pohlad to bridge the gap between salon visits by offering professional-grade solutions that help consumers achieve, maintain, and extend beautiful hair color at home. In 2014, DpHue made a pivot from home hair color, expanding to haircare products intended to maintain color between appointments. The brand currently operates in all Ulta Beauty stores, as well as online at Ulta.com, Amazon, and TikTok Shop.

IN THEIR OWN WORDS: "From the beginning, DpHue has been built on the belief that consumers deserve products that truly solve problems while delivering exceptional results," said Donna Pohlad, founder of DpHue. "Bethenny's ability to earn trust and connect with consumers is unmatched. She has built businesses by simplifying complicated categories, telling it like it is, and helping people make smarter decisions. From our earliest conversations, it became clear that we share the same philosophy: create products that genuinely work, solve real problems, and help people feel more confident. Bethenny isn't joining DpHue as a spokesperson—she's joining as a partner. We're thrilled to welcome her as we continue building the future of DpHue together."

"I've built my career by identifying gaps...