Launched: 1970
Founder: Yvan and Josette Allouche
Key Executives:
2024 Full Year Expected Revenue Range: $100 to $125 million
Offline points of distribution globally projected for 2024: 2,050
Primary Category: Facial Skincare
Other Categories:
Key Markets:
Retail Partnerships: Rescue Spa
Primary Distribution Channel:
Funding Rounds: Self-funded / None
Notable Advisors / Board Members:
Biologique Recherche (BR) was born with the marriage of biology and physiotherapy. In the '70s, it was one of the first brands to associate the importance of lymphatic drainage and massage techniques to product application. Today it has become one of the top luxury professional spa brands leveraging personalization at its core. Biologique is inspired by science breakthroughs rather than trends and produces 100% of formulas in house. Its products span from facial care, to scalp and bodycare and also includes professional devices and supplements; they are fragrance free and highly active. Its cult lotion P50 was a category creator in the '70s as the first daily exfoliating lotion and completely disrupted the way we exfoliate today.
Insight shared by: Margot Humbert, US GM
What are your key business initiatives for 2024?
We are opening three Biologique Recherche Ambassade spas in New York, Boston, and Houston, similar to the one we opened in Melrose Place in 2022. We will also be launching a revolutionary anti-aging serum in May.
What are you most proud of having accomplished?accomplishment are you most proud of?
BR has shown continuous healthy profitable growth and expanded at a great pace while maintaining its cult following and niche brand reputation and staying true to its core DNA. We don't invest much in marketing, do not allow promotions, don't have anything to offer for black friday or holiday or pay influencers because our word-of- mouth comes from our 15,000 aestheticians around the world and is strong and authentic.
What has been the biggest surprise?
People get addicted to the smell of our products even though some can be a little out there.
What fuels your competitive advantage?
We are a professional brand obsessed with science and personalization and getting the right products in the right hands. We are driven by research and science in the medical field and develop all formulas in-house. We do not discount or promote and defend and protect our equity in everything we do. We take time to launch great products and are not driven or pressured by a calendar or a sales plan.
Please share your insight on the future of the beauty industry.
We know that personalization is something people are looking for and that more dollars are being spent towards wellness activities. Medspas, wellness retreats, preventive medicine, all these will take a larger space in people's life.
What is the best piece of advice you’ve been given?
Hire people that outsmart you.
What’s the best mistake you’ve ever made?
I signed a lease on a co-op building in NYC for our second Ambassade. I learned never ever to trust anyone and never rent in a co-op building!
Paying it forward, what advice would you give someone contemplating launching a beauty brand?
The space is overcrowded. You need to bring something new and different and stick to your gut, core beliefs, and don't get swallowed in the trendititus. Consumers don't know it all; you have to bring something they don't know they need, be disruptive.
If you could change one thing in the beauty industry what would it be?
I would love it if we went back to a world where we would launch and grow brands because we truly believe they bring something new to the table, that are complementary to what is already out there ... and I would stop anyone from launching another celebrity skincare brand.
