In a continuation of its Korean strategy, Blackstone is making a significant investment in Juno Hair.WHO: Founded in 1982 by CEO Yun-Seon Kang, Juno Hair has become a household name with a loyal clientele through its direct ownership model, training academy, and premium positioning. The leading haircare franchise in South Korea has more than 180 branches nationwide, a growing footprint in Asia across Singapore, Vietnam, and the Philippines, and new master franchise partners in Japan and Thailand. The business has evolved into an integrated beauty and wellness platform, recognized as a pioneer in Korean hair artistry and promoting multistep, prevention-focused hair wellness treatments, a pillar of the K-beauty philosophy. Its Juno Academy is a globally recognized institute that has trained and cultivated thousands of K-beauty stylists worldwide.Blackstone is the world’s largest alternative asset manager seeking to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests. Blackstone’s $1.2 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries, and hedge funds.WHY: Kang has been vocal about turning Juno into “Korea’s Vidal Sassoon.” The investment will support global expansion, capitalizing on the rising global demand for K-beauty professional services.