Bloomeffects, the first skincare brand to harness the previously unknown regenerative and hydrating properties of the tulip, has raised $2 million in seed funding.

WHO: Founded and led by Kim Jensen and Monica Aurigemma, who have over 10 years of experience in the beauty industry working with both established and indie brands, Bloomeffects was inspired by the award-winning tulips from the van Haaster family, a tulip-farming family with over 100 years of experience and the privilege of serving as a direct supplier to the royal family in England. Through extensive tulip stem cell research, Bloomeffects discovered the potential for effective and significant skincare benefits that include skin-nourishing amino acids and promotion of cellular growth, collagen, and natural humectant properties. With these findings, Bloomeffects created an exclusive Proprietary Dutch Tulip Complex and set out to create a first-of-its-kind formula that delivers sustainable, effective, and clean skincare with a first-to-market ingredient.

WHY: The capital will be used to drive product development and global expansion.

IN THEIR OWN WORDS: “We’re looking to really invest in product development. We have our own proprietary tulip technology, and we want to be able to use that as a benchmark to share amazing formulas with the rest of the world. The funding round is focused on that,” Kim Van Haaster, cofounder of Bloomeffects, said to WWD.

DETAILS:

• Bloomeffects closed $2 million in seed funding with the brand’s chairwoman, Darlene Jordan, leading the round. The brand declined to disclose the size of her stake.
• Bloomeffects launched as a Bluemercury exclusive in October 2019 and subsequently rolled out to Credo, Saks Fifth Avenue, Neiman Marcus, and QVC, and is slated to launch with Bloomingdale’s this spring.
• According to WWD, industry sources estimate the brand’s revenues have nearly tripled year-over-year, with sales expected to reach $3.7 million for 2021.