At the end of last year, former brand owner Natura &Co made a deal to sell The Body Shop to the Aurelius Group. The new private equity owners are wasting no time making changes and shedding part of the European and Asian business to an international family office.
WHO: Founded in 1976 by the late businesswoman and human rights activist Anita Roddick and her husband Gordon, The Body Shop pioneered ethical consumerism and argued that business could be a force for good. Today, The Body Shop has 10,000 employees across 3,000 stores in about 70 countries and sells skincare, body care, and haircare products.
WHY: This deal is a decisive step towards executing a turnaround strategy for the struggling business.
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