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BOGART GROUP ACQUIRES SIX FRAGRANCE BOUTIQUES IN BELGIUM

June 24, 2019
June 24, 2019

Bogart Group has acquired six new selective fragrance boutiques in Belgium, bringing their retail footprint to 357 own-brand stores in five countries.

WHO: Bogart Group specializes in the creation, manufacture, and commercialization of luxury fragrances and cosmetics. With a unique market positioning as a manufacturer-distributor, the Group markets its products in more than 90 countries, and holds a network of 357 own-brand stores in five countries (France, Israel, Germany, Belgium, and Luxembourg).

WHY: The transaction will enable Bogart Group to strengthen its presence in the north of Belgium, a region where it was previously underrepresented.

DETAILS:

  • Bogart Group has strengthened its foothold in Flanders via the acquisition of six fragrance boutiques belonging to the Pascal/Inverko chain.
  • These fragrance boutiques will be rebranded as Planet Parfums, the No. 2 selective retail chain in Belgium. All existing stock will be taken over, together with most of the store staff (19 employees).
  • In 2018 Bogart Group posted revenues of €164.7MM and pro forma revenues of €308.3MM.
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