BeautyMatter NEXT50 2025 brand Hanni secured new funding from L’Oréal’s venture arm BOLD.WHO: Hanni was founded in 2021 by Leslie Tessler as a shaving-focused brand that pivoted to bodycare, creating products that feel indulgent and fit effortlessly into everyday life. The evolution was fueled by listening to what resonated with their customers and leaning into the retail environment. Every formula is designed to leave your skin softer than you thought possible and make caring for your body feel less like a chore and more like a treat. The brand is sold at Sephora and Amazon.Business Opportunities for L'Oréal Development (BOLD) was founded in December 2018 as a corporate venture capital fund aiming to take minority stakes in innovative companies and brands with high growth potential. The fund invests in new business models in marketing, R&I, digital, retail, communication, supply chain, and packaging, and provides startups with L'Oréal's expertise, networking, and mentorship.IN THEIR OWN WORDS: BOLD Ventures shared in a LinkedIn post, “While long seen as commoditized, functional, and low-engagement, the bodycare category is now waking up—evolving into a more sophisticated, experiential space. Hanni is at the forefront of this shift. The brand brings a premium, experiential, and simplified bodycare system designed for modern life.”DETAILS:Hanni secured new funding from L’Oréal’s venture arm BOLD. The amount of the investment was not disclosed.In October 2025, Hanni raised a $2 million funding round led by Melitas Ventures, with participation from Cult Capital and Rodeo GP. The round brought the brand’s total funding raised to $9 million.