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BolognaFiere, Informa Markets, and PBA Join Forces

August 2, 2022
August 2, 2022
Emma Angel via Unsplash

Three leading B2B trade show organizers—BolognaFiere, Informa Markets, and Professional Beauty Association (PBA)—are joining forces to deliver the largest series of beauty events in the US beauty market.

WHO: Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow, providing marketplace participants around the globe with opportunities to engage through face-to-face exhibitions, targeted digital services, and actionable data solutions. They connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure.

BolognaFiere Group is the world's leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, established in 1967 and held in Bologna, Italy. Cosmoprof’s B2B format is constantly able to support companies and stakeholders in their business worldwide with specific tools and initiatives adapting to each market. The Cosmoprof platform extends globally with Cosmoprof North America, Cosmoprof CBE ASEAN, Cosmoprof India, and Cosmoprof Asia.

The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. Their members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. PBA is dedicated to advocating and fighting for the rights of the beauty industry, enhancing professionalism, and committed to the long-term success of the stylist and the businesses that employ and support them.

WHY: While Cosmoprof North America and Premiere have different attendee value propositions, by partnering, the three organizations can better leverage the power of the two industry-leading brands, delivering value, more robust digital offerings, and data enrichment opportunities to the beauty industry across the US.

The joint venture would combine the industry-leading brands under the USA Beauty Portfolio, which industry veteran Ed McNeill would lead with Meredith Loza and Marco Labbate leading Marketing and Sales, respectively, in cooperation with the Sales and Marketing teams of BolognaFiere Cosmoprof.

IN THEIR OWN WORDS: "With Cosmoprof North America's exceptional customer experience and Premiere's best-in-class education and data strategy, this partnership will bring truly unmatched quality and service levels to the beauty industry," said Ken McAvoy, President of Informa Markets' South Florida Ventures portfolio. "Together, we can leverage the best of each brand across the entirety of the portfolio, creating an unrivalled customer experience."

"The agreement is a fundamental step for the consolidation of the international expansion of BolognaFiere. The US market is particularly in the spotlight today, given the current uncertainties in the Asian continent after the forced stop of recent months," said Gianpiero Calzolari, President of BolognaFiere Group. "Cosmoprof is a unique model, also thanks to the synergies with our international partners, Informa and PBA. Cosmoprof is a flagship of the Italian trade fair system, and we are proud as BolognaFiere Group to continue to increase its prestige and growth worldwide."

"We are thrilled to announce this partnership," said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. "Together with Informa Markets and PBA, our trusted partners, we will offer more business and educational opportunities for the US beauty industry, supporting the industry in its growth, and offering more value to our customers."

"This partnership is an exciting opportunity for continued growth for all sectors in the beauty industry," says Nina Daily, Executive Director of the Professional Beauty Association. "PBA is committed to supporting and elevating beauty professionals, and the partnership with Informa Markets and BolognaFiere offers the best-in-class event opportunities for the industry as a whole."

"The industry has been asking for our commitment to align industry leaders and we are thrilled to take a historic next step towards delivering on that commitment," noted Ed McNeill, Vice President of Informa Markets, US Beauty Portfolio. "This positions our brands to deliver education, content, digital and community to an unparalleled level. By combining our resources, we can offer the best experience possible for the beauty industry."

DETAILS:

  • Beginning in January 2023, BolognaFiere, Informa Markets, and PBA will combine their extensive beauty industry knowledge and network to create a best-in-class event format with unrivaled reach. 
  • PBA currently organizes ISSE in Long Beach and will now evolve the show to be a part of the Premiere Beauty expansion in Anaheim, one of several events in the new USA Beauty portfolio.
  • Beginning in 2024, BolognaFiere, PBA, and Informa Markets will expand the Cosmoprof North America brand, bringing beauty industry professionals together in one of the highest growth markets in the US, Miami, FL, which will also be positioned to serve the Latin American market.
  • An expanded call center is also planned to launch in Orlando, supporting the US portfolio.
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