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Boosted Commerce Acquires Asterwood Naturals

June 25, 2021 Kelly Kovack
June 25, 2021

LA-based Boosted Commerce, the consumer e-commerce platform that acquires, launches, and grows third-party businesses on Amazon and Shopify, acquired luxury skincare company Asterwood Naturals.

WHO: Asterwood Naturals was founded by brother-and-sister duo Angela Norden and Seth Packard in 2016 after Angela tested her anti-aging formulas on family and friends.

Boosted Commerce buys, builds, and grows high-quality commerce brands. Though its use of proprietary data and technology, Boosted identifies market opportunities, product trends, and emerging brands. Boosted then fuels rapid growth of its portfolio using its “Boosted Brain” playbook containing over 750 e-commerce operating procedures. Boosted has acquired over 30 brands, which boast category-leading products distributed across Amazon, Walmart, and other retail channels along with a competitive D2C presence. As successful entrepreneurs in their own right, Boosted’s founders, Keith Richman and Charlie Chanaratsopon, not only bring strong retail and digital marketing experience to the organization, but are also passionate about helping founders achieve their vision.

IN THEIR OWN WORDS: “Asterwood is a special company in every aspect. Their high-quality portfolio has generated incredible customer retention, with half of their orders coming from repeat customers. It’s truly reflective of the brand that they have built. I’m so excited to bring them into the Boosted family,” said Boosted’s co-founder and CEO Keith Richman.

“In 2016, we saw an opportunity to create a high-quality, organic blend of skincare products. What began as a passion project to solve a need within our own family, turned into a venture that attracted excited customers who have stayed with us through thick and thin. We are forever grateful to everyone who has been part of our journey,” said Seth Packard, co-founder of Asterwood. 

After meeting the Boosted team, the Asterwood Naturals founders understood that scaling the business with experienced entrepreneurs who have built brands online and offline represents an unmatched opportunity. “We’re excited to have the operational expertise of Keith, Charlie, and the Boosted team to grow our business,” said Angela Norden, founder of Asterwood. “We had other offers to purchase our business throughout the process, but Boosted’s understanding and industry approach has greatly complemented ours,” she said.  


  • Boosted Commerce acquired Asterwood Naturals. The terms of the transaction were not released.
  • This acquisition expands Boosted's total portfolio to 30 companies, which have grown by 67% year over year. To date, Boosted’s total available capital is $137MM.

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