Boots UK has launched a new recycling program in partnership with its beauty brand No.7 to encourage consumers to bring back their empty, hard-to-recycle health, beauty, and wellness products including from brands not stocked at Boots, and get rewarded for it.

Launched in 50 stores across the UK, the recycling facilities use Scan2Recycle technology, powered by promotional marketing agency Metrix. Customers scan their empty products using their mobile phone and register them online, before visiting a store to deposit the packaging where they receive their reward. For every five products deposited, customers will receive £5 worth of points on their Boots Advantage Card loyalty account.

Joanna Rogers, Trading Director and VP of Beauty at Boots, said: “To help our customers shop and consume more sustainably, we’re excited to launch the most inclusive recycling scheme on the market. Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots. Our customers can then feel even better about treating themselves with their Boots Advantage Card points.”

How It Works:

1. Access the technology via the dedicated Boots Scan2Recycle website.
2. Scan empty products using your mobile phone.
3. Deposit empty products at a Boots store recycle point.
4. Take a picture of empty products and scan the deposit box in-store.
5. For every five products recycled customers will be rewarded with 500 Boots Advantage Card points, worth £5.
6. The deposited empties are returned directly to Boots’ recycling partner, ReWorked, where they are formed into new products.
7. Scan2Recycle technology allows the consumer to track how much packaging has been recycled.