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Brand Incubator Beach House Launches Venture Arm

Published March 13, 2023
Published March 13, 2023
Ryan Murray

Beach House, the Los Angeles-based brand incubator responsible for Pattern, Moon, and Florence By Mills, is launching a venture arm writing checks in the $2-$10 million range.

WHO: Beach House Ventures (BHV) is an extension of the brand incubator founded by entrepreneurs Shaun Neff and PJ Brice. The fund will offer emerging brands all the financial benefits of a private equity firm with the addition of a proven shared service platform, brand-building expertise, and global retail relationships. Neff and Brice are looking for brands from visionary founders that have that "wow" factor, up-and-coming companies with a proven track record of success in garnering engaged communities, and innovative products that show promise and exhibit market differentiators. Brands on the verge are the ones Beach House Ventures will welcome into their ecosystem and shepherd to scale and exit.

Founded in 2018 by Neff and Brice, Beach House Group is the creator of brands including Pattern with Tracee Ellis Ross, BÉIS with Shay Mitchell, Moon Oral Beauty with Kendall Jenner and Odell Beckham Jr., and Florence By Mills with Millie Bobby Brown.

IN THEIR OWN WORDS: "Like me, Beach House Ventures is not your traditional venture group," said co-founder Shaun Neff. "We know what it's like to be entrepreneurs, we understand the hustle and the struggles. We are in the rare position to give visionary founders a once in a lifetime opportunity to scale a global business. With our experience and our solid network, from retailers to talent we are super excited to be the rocket fuel behind the founder."

"We've harnessed our individual and shared experience to start Beach House Ventures, and now we're ready to find and work with the next generation of entrepreneurs to take their business to the next level," said co-founder PJ Brice.


  • Beach House Ventures will serve as the venture arm of the Los Angeles-based brand incubator Beach House.
  • Beach House is projected to surpass $250 million this year. 
  • The fund plans to make $2-$10 million investments in a couple of deals a year for the next few years, and is looking for brands that would live in a Sephora or Ulta.
  • BHV is already in conversations with a number of brands in the categories of clinical skincare, unique cosmetics, and sunless tanning.

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