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Brazil's JBS Acquires Personal Care Brand Flora in a $542 Million Deal

Published November 13, 2026
Published November 13, 2026
Neutrox

Key Takeaways:

  • Meat processor JBS acquired fellow Brazilian company Flora from J&F Group.
  • Flora owns 14 major commercial brands, including Minuano, Francis, Neutrox, OX Cosméticos, Albany, Kolene, and Assim.
  • The brand generates approximately $531 million in annual net revenue.

With more than 45 years of history, Flora ranks among Brazil’s five largest companies in bath products and laundry care.

WHO: Originally a Hygiene and Cleaning division of JBS, Flora became an independent company within the J&F Group in 2007, the holding company that also controls JBS. Flora is present in the daily lives of millions of Brazilians through its 14 commercial brands: Minuano, Francis, Neutrox, Albany, OX Cosméticos, Brisa, Assim, Phytoderm, Kolene, Karina, Vyvedas, Mat Inset, Hydratta, and No Inset. Flora operates five manufacturing facilities, seven distribution centers, and a research and development center, and employs more than 4,200 people.

JBS is a leading global food company with a diversified portfolio of high-quality products, including poultry, pork, beef, lamb, fish, and plant-based proteins. The company employs more than 282,000 people and operates in over 20 countries, including Brazil, the United States, Canada, the United Kingdom, and Australia. Worldwide, JBS offers a broad portfolio of brands recognized for their excellence and innovation, including Friboi, Seara, Swift, Pilgrim’s Pride, Moy Park, Primo, and Just Bare, among others, reaching consumers in 180 countries every day. The company also invests in related businesses, including leather, biodiesel, collagen, fertilizers, natural casings, solid waste management solutions, and recycling and transportation,...

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