Haircare start-up Bread Beauty Supply celebrates its third anniversary and a multimillion-dollar seed funding round, led by Fearless Fund, a venture capital fund focused on supporting women-of-color entrepreneurs.
WHO: Bread, a breakthrough haircare line of basics for not-so-basic hair, offers a range of clean products specifically designed for textured and curly hair. The brand was launched in 2020 by Maeva Heim, a Black Australian woman and beauty industry veteran who struggled to find brands that resonated with her when she transitioned from relaxed to natural hair. The brand launched on sephora.com and on its own website, with three products. Currently, the range has eight SKUs with more in the pipeline.
WHY: With this investment, Bread plans to expand its product line, enhance its research and development capabilities, strengthen its distribution channels to reach a wider customer base, and grow the company's team to bolster its marketing efforts to amplify brand awareness and engagement.
IN THEIR OWN WORDS: “We are incredibly proud to support Bread Beauty Supply on their trailblazing journey to revolutionize the hair care industry,” said Arian Simone, General Partner at Fearless Fund, about the investment, the terms of which were not disclosed. “Their innovative products and unwavering commitment to inclusivity have impressed us from the start. As a venture capital firm dedicated to empowering women of color founders, we are elated to support Bread’s mission and are confident in their potential to create a meaningful impact.”
“I’m so excited to partner with Fearless Fund, an organization that prides itself on truly supporting women of color,” says Bread founder Maeva Heim. “For the past three years, our goal of not only sustaining but expanding as a business is now possible with key investors creating a level playing field in the beauty category. This investment allows us to not only reach a larger consumer base but continue our commitment of bringing innovative products to those looking for a simplified, edited hair care routine with the key essentials resulting in healthy hair.”
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