Actress, advocate, author, and entrepreneur Brooke Shields has invested in leading wellness platform Prospect Farms to spearhead marketing and community engagement.
WHO: Prospect Farms is a leading CPG wellness platform offering benefit-focused botanical products for people and their pets. The single-source, seed-to-store wellness brand grows ingredients on its 400-year-old farm in coastal Maine. Their benefit-focused botanical products are designed to help promote better sleep, mood, and anxiety, muscle pain relief and inflammation, treatment-focused skincare as well as pet health products to support mood and mobility issues. The brand also owns and operates the botanical beauty brand Cannaluxe, a clean, green, botanical beauty line offering nine natural skincare products powered by a full spectrum of fortifying cannabinoids and purifying botanical terpene.
WHY: In her senior commercial role, Shields will advise and collaborate on product development, marketing, and community engagement. After years of personal research for her own relief, she will initially drive brand awareness for Prospect Farms' clinically tested full-spectrum CBD sleep and anxiety products.
IN THEIR OWN WORDS: "Through my own journey this past year following periodic injury recoveries and an overall healthy physical and mental state, it became clear to me how imperative it was to use my voice and platform to educate the more than 140 million Americans that today suffer from chronic sleep issues, anxiety, pain and depression," said Shields. "The sustainability and single source traceability of botanical ingredients, especially amid the industry's greenwashing epidemic, is more important than ever, ultimately leading me to Prospect Farms. I look forward to elevating the conversation around brands and products, and in turn helping wellness consumers everywhere find trust, transparency, and most important, relief."
"People everywhere look up to Brooke as an authentic and inspiring source of truth and honesty, especially when it comes to her own personal battles and her ability to combat them," said Brad Tipper, CEO of Prospect Farms. "After months of dialogue, it was clear how much of a difference Brooke could make by becoming an active part of the Prospect Farms team. We are excited for Brooke to play a significant role in the brand operations of Prospect Farms, educating and spreading awareness on the importance of traceable, benefit-focused botanicals to consumers everywhere. Please join me in welcoming Brooke to our team."
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