Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About


Published October 24, 2017
Published October 24, 2017
Andalou Naturals

BWX acquires California-based Andalou Naturals. One of the best-selling brands in the natural channel, Andalou Naturals will join forces with Mineral Fusion and Australia’s leading natural skincare brand Sukin to become BWX Brands USA.

WHO: Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals, have a long track record of success building brands in the natural space. For over 30 years these visionary partners have been creating category-defining brands like Beauty Without Cruelty, Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-petroleum, and The San Francisco Soap Company.  Andalou Naturals, the first Non-GMO Project Verified beauty brand, has a comprehensive product portfolio and distribution network in North America, Europe, and Asia, with over 125 SKUs sold in more than 15,000 doors including Whole Foods Market, Sprouts, CVS, and Ulta Beauty.

BWX Limited (BWX) is a vertically integrated personal care company with its head office located in Dandenong, South Victoria in the South Eastern Suburbs of Melbourne.

WHY: Andalou Naturals is complementary to the existing BWX portfolio and strongly aligned with their goal of becoming a global leader in the natural beauty and personal care markets and will deliver long-term value to shareholders.

IN THEIR OWN WORDS: “Today marks an exciting next chapter and we’re proud to join BWX Ltd with a shared vision for a mission-driven natural business on a global scale,” said co-CEO Mark Egide in a press release.

Stacey Kelly Egide, founder and co-CEO, added in the same release: “When we launched Andalou Naturals it was with the intention to build an empowerment brand with a sustainable source of revenue for social responsibility. Our new partnership with BWX Ltd aligns with our vision, values, and purpose in a meaningful way for future growth.”


  • BWX Limited (Australian Stock Exchange: BWX) has entered into a binding agreement to acquire Andalou Naturals for US $80MM.
  • In addition to the initial consideration, there are potential additional amounts payable up to US$11.2MM over the next 5 years, subject to Andalou Naturals achieving particular financial milestones related to gross profit.
  • Andalou Naturals is expected to generate revenue for FY2018 of US$41MM and pro forma EBITDA of US$8.5MM.
  • Implied multiple of 9.4x EV / FY2018 pro forma forecast EBITDA, or 8.4x including expected annual cost synergies.
  • The key management of Andalou Naturals have committed to the business for the next 4 years.
  • The acquisition broadens and diversifies BWX’s distribution footprint across geographies and channels, with the combined business having a strong presence in key retailers across Australia, the UK, the US, and Canada.

Read the full release for more details on the transaction.


2 Article(s) Remaining

Subscribe today for full access