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Published April 5, 2021
Published April 5, 2021

Walmart recently announced a new commitment to spend an additional $350 billion on items made, grown, or assembled in the United States. It’s estimated that this spend will support more than 750,000 new American jobs. In support of this initiative, Walmart is conducting an Open Call for homegrown niche and innovative products scheduled for June 30.

“Open Call is like watching the American Dream play out in real time,” said Laura Phillips, Walmart Senior Vice President for Global Sourcing & US Manufacturing. “You see on full display the spirit and energy of new ideas and the hope of what could be—founded on creativity, hard work, and self-belief. It’s inspiring. Walmart’s announcement earlier this month to spend an additional $350 billion on products made, grown or assembled in America makes Open Call even more exciting and important. We know how much this opportunity means to small businesses, and we can’t wait to see the new product submissions from potential new suppliers.”

The application process is open for entrepreneurs dreaming of landing their products on Walmart shelves and online. Selected businesses will have the opportunity to participate in one-on-one pitch meetings with Walmart merchants, to hear directly from Walmart executives at an hour-long kickoff of the event, and the chance to engage in smaller breakout sessions.

This year’s Open Call attendees could secure opportunities that range from promoting products in a handful of stores in local markets to supplying products to hundreds, even thousands, of Walmart stores, Sam’s Clubs, and online. The deadline to apply for participation in this year’s Open Call for products made, grown, or assembled in the United States is April 30.

“Walmart makes it easy—they really do,” Henry Johnson, who owns Le’Host Hair & Wigs with his wife, Haith, said about their experience at Walmart’s 2020 Open Call. “They sent us a video that they send to everyone who’s going to present to buyers and said, ‘This is what we’re looking for.’ … We found out what was important to Walmart as a company, in the community. What’s important to Walmart is their customers. To us, our customers are No. 1. So, when we saw that was the mindset of Walmart, we knew it was a good marriage.”

Each week, approximately 220 million customers and members visit approximately 10,500 stores and clubs under 48 banners in 24 countries and e-commerce websites. With fiscal year 2021 revenue of $559 billion, Walmart employs over 2.2 million associates worldwide.


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