QVC, HSN, and Zulily will leverage RangeMe's product discovery platform to expand its Small Business Spotlight program with entrepreneurs from underrepresented groups to showcase their brands on a national stage.
“As we enter our third year of the Small Business Spotlight program, we are pleased to be working with the RangeMe team to reach a new group of diverse small businesses," said Ian Bailey, Senior Vice President, Communications and Community of Qurate Retail Group. "Given the success that small business participants have experienced from the program the past two years, we look forward to offering at least 100 more entrepreneurs the chance to connect with our passionate customer base.”
By the end of 2021, roughly 160 brands will have been part of the program and have gained exposure on QVC, HSN, and Zulily. At least 100 more brands will join these ranks in 2022 and go live on-air with QVC, HSN, or QVC2 during one of seven recognition months.
“The Small Business Spotlight program aligns with our mission of providing new opportunities to emerging brands across the industry," says Nicky Jackson, CEO and Founder of RangeMe. "Qurate Retail Group is streamlining their process through RangeMe so that diverse, underrepresented, and emerging brands are given an opportunity to reach new customers that can help change the trajectory of their business. We are excited to be a part of a program that truly highlights the diversity within our industry.”
Qurate Retail Group's platforms reach 11.6 million customers broadcasting into nearly 100 million homes, and connecting with millions of consumers across QVC and HSN on digital, streaming, and social platforms.
Learn more about Qurate Retail's Small Business Spotlight program.
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