Less than five months after raising an $88MM Series B and becoming the first mental health unicorn, meditation app Calm has added another $27 million to that round, according to one of its investors. The seven-year-old app unlocked its must-have feature that makes it a habit rather than an aspiration—sleep.
WHO: Launched in 2012, Calm was co-founded by Alex Tew and Michael Acton Smith. The app is addressing some of the most important mental health issues many people struggle with — insomnia, anxiety, depression, and stress. Every second of every day, Calm adds another user, with more than 50 million downloads and almost 2 million paid subscribers. It is the top-grossing health and fitness app in the iOS store and was named Apple’s 2017 App of the Year.
WHY: According to Techcrunch, the investment will help the $70 per year subscription app further expand from guided meditations into more self-help masterclasses, stretching routines, relaxing music, breathing exercises, stories for children, and celebrity readings.
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