An unnamed US-based private group has acquired Toronto-based Nudestix.WHO: Nudestix was founded in 2014 by sisters Ally and Taylor Frankel and their mother, chemical engineer and beauty industry veteran Jenny Frankel. The Canadian brand has become recognized for its minimalist, multitasking makeup products and hero Nudies franchise. Today, Nudestix is sold in more than 30 countries worldwide through retailers including Ulta Beauty, Sephora Global, Selfridges, Macy’s, The Hut Group, Douglas Group, and Shoppers Drug Mart.WHY: The acquisition is designed to give Nudestix the scale and foundation to unlock significant growth potential, accelerating brand productivity and global distribution while making the brand more accessible to its community and customers worldwide. The partnership will also provide expanded marketing support to amplify the brand story, build community, and enhance supply chain capabilities to drive product innovation with greater consistency and speed.IN THEIR OWN WORDS: “This acquisition marks an exciting new chapter for Nudestix,” said Jenny Frankel, co-founder & CEO of Nudestix. “By joining forces with a strategic partner that shares our vision, we can accelerate our growth, strengthen our distribution, and continue to lead the Nude Standard of Beauty on a global scale.”“Building a business is hard, and scaling it and creating a legacy brand is even harder,” said Taylor Frankel, co-founder of Nudestix. “I’m beyond excited about this acquisition as it will help propel Nudestix forward, working with a team that believes in our vision and has the operational expertise and experience to help build a legacy brand.